About First Dollar

Learn why we're here, what we're building, and a little bit about who we are.

Why we're here

The original flexible spending arrangement (FSA) was introduced in the Revenue Act of 1978. Decades later, the health spending benefit category* has expanded to include DC-FSAs, FSAs, LP-FSAs, LSAs, HRAs, HSAs, rewards, supplementals, and more. Some offer tax savings and some direct member spending for government health plans, but all share one common goal: provide access to needed funds for healthcare expenses. Today, over 112 million Americans have access to one or more health spending benefits.
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As healthcare costs continue to rise, the individuals and organizations that use and offer health spending benefits will depend on them even more. But when you look behind the curtain of most programs today, you'll find a hodgepodge of legacy tech solutions that create barriers to benefit design and access.

How we work

Using and offering benefits should feel effortless. It's why we (virtually) clock in every weekday as we build flexible infrastructure for every health spending benefit. In our work, we leverage modern engineering advances and human-centered design principles to provide the most advanced solution on one card, app, and API.

What we're building

We provide a suite of software tools and APIs that enable organizations to offer and manage pre-tax accounts, lifestyle benefits, rewards programs, and supplemental benefits.

for individuals

One app, one card that helps your members better utilize their benefits.

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for admin teams

Streamlined tools that simplify the pains & process of administration.

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‍for developers

APIs & branding tools for embedding health spending benefits directly into your portal.

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Who we are

You need a good team to solve a big problem. Fortunately, we've got the right team of innovators and experts. Some are industry experts with firsthand experience with legacy tech gaps. Others bring a new perspective, having spent their careers creating tech solutions for startups. But we are all builders who've united to build tech that makes health spending benefits easier to use, understand, and offer.

Our values

Ownership

We all behave as owners of First Dollar, making the best decisions for the company now and in the future. We are self-starters empowered to own work from start to finish and take responsibility for our outcomes.

Relentlessness

We have a bias for action and will ensure our clients regard us as worthy of attention. Whatever the problem, we'll solve it. In resolving issues, we focus on done over perfect because we know that we will continuously iterate, improve & innovate.

Inclusivity

A one-note team creates a one-note product. We seek to create meaningful connections, understand diverse perspectives, and foster a supportive, diverse, and inclusive work environment. Embodying empathy and inclusivity is critical to delivering products that work for everyone.

Simplicity

We create value by making complex & confusing concepts accessible to everyone. We do this by proactively understanding new domains, minding the details, minimizing complex layers and terminology, and proactively sharing knowledge across our company and client base.

Authenticity

We appreciate it when teams ask difficult questions and ask for help. We are respectfully direct in what we say, and our actions match our words. Sharing the truth, good or bad, is the best way to demonstrate compassion and trust.

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An Inspira Financial Solution

Inspira Financial is a forward-thinking leader with over 20 years of expertise in health, wealth, retirement, and benefits solutions. We're here to stay, and Inspira's backing sets a firm foundation for the decades to come while providing us with the engineering resources to best meet your needs. Guided by Inspira's leadership, we'll keep developing tech-forward health spending solutions that simplify our clients' lives.

Inspira by the numbers

$63.1B

BILLION

Traditional and alternative assets under custody

$25B

billion

Fund assets under custody

20+

YEARS

Pioneering health and wealth solutions as a privately owned leader

First Dollaritos is our first ERG at First Dollar. The focus of First Dollaritos is to support Latines (and others who want to be a part) at First Dollar by creating a safe space where members can bring their authentic selves to work.

Gigi Canova

Co-chair
Senior Customer Success, FCS
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Natalie Molina

Co-chair
Customer Success, FCS
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Rudy Portillo

Founding Member
Enterprise Sales Executive
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Let's build the future of benefits together.

We believe in the promise of health spending benefits for members and organizations who are building their future. We're excited to hear your ideas and bring your dream benefit programs to life.

Let's Talk